Brand Guidelines
Remember, Discover, Connect. Official logo, colors, and usage rules for partners, designers, and anyone producing materials that reference the 9/11 National Memorial Trail.
Logo & downloads
Use the official logo in the variant that fits your layout. The mark is strong, bold, clean, and patriotic — please don't alter, recolor, distort, or crowd it, and keep clear space around it. Vector (SVG) is preferred; PNGs are provided with transparent and white backgrounds.
What the logo means
- The triangle echoes the traditionally folded American flag, a tribute to the heroes of September 11th, and the three sites the trail connects: the National September 11 Memorial & Museum in New York City, the Pentagon Memorial in Arlington, Virginia, and the Flight 93 Memorial in Shanksville, Pennsylvania.
- Two bold stripes recall the place in New York's skyline that reminds all who experienced September 11th of a missing piece in our hearts.
- A single star — not fifty — represents one united people, connected by hope and perseverance, and the trail's mission to tie the three sites together as one.
- White signifies purity and innocence; red signifies valor and bravery; and blue signifies vigilance, perseverance, and justice.
Color palette
Red
#CF3338
Navy
#002855
White
#FFFFFF
Gray
#666666
Naming & usage guidelines
Please refer to the three memorial sites by their official names: the National September 11 Memorial & Museum in New York City, the Pentagon Memorial in Arlington, Virginia, and the Flight 93 Memorial in Shanksville, Pennsylvania.
Our organization's legal name is the September 11th National Memorial Trail Alliance; “9/11 National Memorial Trail” is acceptable on second reference. When referencing the trail online, a link back to 911trail.org is appreciated.
Trail route geometry © OpenStreetMap contributors, licensed under the Open Database License (ODbL). Sourced from OSM route relation 13527538 via the Waymarked Trails project.